Background
Nester vision is to be the lifestyle brand that offers the best guarantor for real estate in a major city like New York. To live up to this promise, Nester needs to build unique tools within the guarantor services, as well as the added value outside of this main service.
Challenges
Like many other real estate guarantor businesses, trust is a big issue. The industry has a very bad reputation due to the bad practice of many of the players. The whole brand strategy is designed to instill trust, as well as build a friendly face that is most approachable for potential renters in need of their service.
Communication Program
Having a friendly space doesn't mean we're not reliable. The color system becomes the basic brand identifier, and we push the clarity of any information as far as we can while still being fun. The communication system is designed so the company can still be in touch and useful even after the service is needed.
FOOTNOTES:
